Category: Mack and Jack’s Marketing Solutions

Gandhi once said, “A small body of determined spirits, fired by an unquenchable faith in their mission, can alter the course of history.” Gandhi and his followers certainly did just that, as have many others who took a mission to heart. In the 1980 movie, The Blues Brothers, Jake and Elwood Blues are men on [...]

Depending on the nature of your business, your customers may spend a lot of time on the phone talking to sales reps, customer service, customer support, etc. If you’re looking for a great way to add a personal touch to these interactions, consider posting photos of your sales or support staff on your website, business [...]

The online commerce world is constantly changing, yet one thing remains the same: the dramatic impact “free shipping” has on sales. “Free shipping” is the top offer customers look for and will respond to in e-mail messages. In addition, many customers abandon their shopping carts because of high shipping charges and select retailers who offer [...]

Many people enjoy shopping online for one main reason: convenience. A frequently asked questions (FAQ) section on your website will save your customers time by providing them with quick answers and relevant advice. At the same time, it will also save you time by eliminating repetitive questions. A well-produced FAQ will reinforce buying decisions and [...]

We’ve all heard the adage that time is money. Well, in the financial markets of New York and London, they measure that time in milliseconds and the money in hundreds of millions of dollars. More precisely, a new transatlantic cable, currently in development, will save traders about 6 milliseconds per transmission. The project’s cost: $300 [...]

Many people think that simply attending social or networking events is enough to get their name out there. However, being approachable and remembered are far more important than simply showing up. Here a suggestion on how to become more approachable: Always wear a nametag at company events. Seeing your name will make people feel more [...]

If you had to choose one or the other, do you think it would be wiser to work on your company’s weak points or to push its strengths? On the surface, it seems that shoring up the weaknesses makes more logical sense, but in reality doubling down to push your strengths and create a wider [...]

  Want to breathe some life into your marketing? Try telling a story. The art of storytelling is as old as civilization itself. Through the years, storytellers have used their skills to educate, entertain, enthrall, and explain the world around them. Heroes, villains, gods, and demons. Storytellers breathe life into their characters and keep their [...]

Are you looking for a unique way to create a memorable atmosphere for your customers and prospects? Consider offering refreshments at your business on an everyday basis. Something as simple as coffee, lemonade, and cookies will encourage visitors to stop and chat while they enjoy a tasty treat. (By the way, cookies are even more [...]

In today’s competitive business world, many businesses market their products or services using comparisons. Comparison marketing can give your business the opportunity to highlight your advantages over the competition. However, when you compare your business to your competitors, it is important to focus less on the shortcomings of other companies and more on the benefits [...]